HEY, I'M ALEX

I’m an Italian visual artist, raised in Verona and now working internationally.

My work sits at the intersection of classical painting, direct observation of reality, and a deep exploration of visual perception.

Over the years, I’ve come to understand that the greatest limitation for those approaching art is not technique, but a lack of visual awareness. Color and form are not decorative choices, they are a language.

And like any language, they must be understood before they can be spoken with clarity.

This course grows directly out of daily studio practice, sustained observation from life, and years of dialogue with students, collectors, and the public.

Its starting point is a simple but recurring observation: color is often used without being truly understood. Too frequently, it’s treated as a final embellishment, something added at the end of the process.

In reality, color is a direct consequence of light, value, and form. Through workshops, exhibitions, and educational experiences, I’ve seen the same challenges appear again and again: chromatic confusion, flat images, muddy or arbitrary color choices, and the frustration that comes when consistent results feel out of reach.

This course was designed to address the issue at its core: learning how to see before learning how to paint.